N E W S • F R A M E S • • • • •

How the news is framed & how it affects your brain


News Frames started as a project to decode the headlines – in terms of frames & metaphors. Our early posts reflected this, with an emphasis on front pages of UK newspapers. More recently, we’ve focused more on addressing misconceptions about framing among those who might benefit most from a “deeper” understanding of the subject.

Why? To quote George Lakoff: “Beyond the political work is the cognitive work – working with your own mind. This requires changing your brain, thinking in ways you have never thought before, understanding what you have not previously understood…” [Whose Freedom, p257]

Framing is not primarily about politics or political messaging or communication. It is far more fundamental than that: frames are the mental structures that allow human beings to understand reality – and sometimes to create what we take to be reality. But frames do have an enormous bearing on politics […] – they structure our ideas and concepts, they shape the way we reason […] For the most part, our use of frames is unconscious and automatic. [George Lakoff; Thinking Points, Ch3]

Who are we?

Brian DeanNews Frames is written by Brian Dean, creator of Media Hell, NSPCO & Anxiety Culture (which was praised by the Guardian as “A witty, alternative look at the working character of contemporary society”, and by the BBC asAn upbeat, positive read… can’t recommend it too strongly”). Brian has written regular columns for the Guardian newspaper, The Idler and Sleaze magazine. He’s also been published in the Independent newspaper, The Irish Independent, The Big Issue, Alternative Press Review, In Business and others.

News Frames is on Twitter: https://twitter.com/NewsFrames

WARNING!: Reading rightwing tabloid newspapers can damage your brain and make you chronically angry.  Always bear in mind the advice of Robert Anton Wilson: “You are precisely as big as what you love and precisely as small as what you allow to annoy you”.

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Written by NewsFrames

December 9, 2010 at 12:31 pm


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