N E W S • F R A M E S • • • • •

How the news is framed & how it affects your brain

Living wage slavery

Nov 14, 2012Last week was officiallyLiving Wage‘ week (UK) - and only the most committed sadist would object to a campaign to raise the wages of the working poor. But, for me, the framing was wrong, and served to reinforce some deeply conservative ideas about “jobs” and “income”.

For example, the Living Wage Foundation states in big letters on its homepage that: “We believe that work should be the surest way out of poverty.”

The “surest way”? What are they thinking? Are we living inside a Dickens novel or something? (No wonder we’re seeing a rise in regressive measures such as workfare). In the technological 21st century, only a small fraction of total wealth is generated by human labour (and the fraction seems to be dwindling all the time, according to Jeremy Rifkin’s book, The End of Work) – I see no logical or economic sense in making “work” a condition for having a living income.

And I see no “moral” sense in the idea that work “should” be the “surest way” out of poverty. I’m not even certain what that means, since there’s nothing very “sure” about jobs these days – regardless of wage levels.

If this were a TV debate, I’d probably get drowned out by “orthodox” economics-talk from both left and right. The right talks about “job loss” resulting from raising incomes; the left counters with statistics about minimum wage, etc. But both accept the aim of getting as many people as possible “into work”. It’s like a superstition.

This “orthodox” economics reflects Victorian (or earlier) frames and metaphors (eg see economist Paul Ormerod’s work in this regard*). And, going back to Charles Dickens, you can see the whole worldview described (and seemingly subtlely satirised) in his novel Hard Times: the “self-made man”, the “dissipated, extravagant idler”, time as commodity, escape from poverty through hard work, etc.

More than a century later, we’re still labouring under the notion that “work” will cure the malaise caused by any economic “crisis”, personal or global. So, when the economy is brought to its knees by a corrupt/greedy financial sector, the answer is to get everyone “back to work”… until the next financial collapse (which is never caused by idleness).

Of course, there are good cognitive reasons why we think in this limited way. In our own personal experience (replayed thousands of times in our brains), “work” produces direct, tangible results, while inactivity leaves work to be done. Repetition in our nervous systems creates the appearance of a universal principle: that “wealth” (in a broad sense) comes primarily from work.

This framing might be appropriate for barter of turnips and chickens – or even, at a stretch, for Victorian mills (if you ignore how the created wealth was distributed). But how can it be suitable for thinking about an economy in which only a small percentage of the total wealth is “produced” or “earned” from present-day human work? (Estimation of ‘total wealth’ should include technological production, infrastructure and land-use, scientific know-how, accumulation of the common wealth of centuries of past human labour – which should be distinguished from current-work “productivity”. It’s the “commons”, the “public” – it’s vast).

Ponder this figure: In just over a decade, the Credit Default Swap market grew from nothing to $54 trillion. That’s close to the total GDP of the planet. Our cognitive frames for human “work” just don’t apply here. (Credit Default Swaps were a main – and diabolical – cause of the recent global financial collapse. They are a type of derivative – they resemble insurance against defaults on loans, but streamlined, packaged, computerised – on an industrial scale, but without human “work” production.)

I want to say, in all seriousness, that a great deal of harm is being done in the modern world by belief in the virtuousness of work, and that the road to happiness and prosperity lies in an organized diminution of work. (Bertrand Russell, In Praise of Idleness)

The solution to poverty is to abolish it directly by a now widely discussed measure: the guaranteed income. (Dr. Martin Luther King Jr, Chaos or Community)

* “as the twentieth century draws to a close the dominant tendency in economic policy is still governed by a system of analysis inspired by the engineers and scientists of the Victorian era”. (Paul Ormerod, The Death of Economics).

◊ The graphic above is from my spoof charity website, NSPCO

Graphics by NewsFrames

Written by NewsFrames

November 14, 2012 at 9:15 am

“Lesser of two evils”

Voting dilemmas & framing

“Choosing the lesser of two evils isn’t a bad thing. The cliché makes it sound bad, but it’s a good thing. You get less evil.”
– Noam Chomsky (attributed)

Every few years, we get a vote. We call it “democracy”, and it’s so important that we’ll even bomb other countries into adopting a pretense of it. So, please indulge me by considering this “framing” dilemma:-

Imagine: For decades, governments (regardless of party) aid the rich, blame the poor, start wars, erode basic freedoms, etc – all the nasty fascistic/unprogressive* stuff. The only real voting “choice” is between different “party presentations”, eg:

• Party 1: “Progressive is good. We’re progressive.” [Second claim is false]
Party 2:Unprogressive is good. We’re unprogressive.” [Second claim is true]

Accepting that this is just a fairy tale from my imagination (and nothing to do with reality), who would you vote for? (Assume you’re forced to vote).

Many would probably vote for Party 2 on the basis that at least it’s not lying about progressive ideals (among other things). I encountered something like this during the Bush/Gore US election – some on the left would say: “Let Bush win! At least his fascist tendencies are out in the open”.

To continue with the malign fairy tale, Party 2 wins and promotes the “unprogressive is good” message relentlessly. Fear, intolerance, competition. Everything is framed in that way for decades, until people lose the cognitive ability to conceptualise in progressive frames. The authoritarian/unprogressive becomes “common sense” and “normal”.

The unprogressive policies were always a given with both parties (for “structural” fairy tale reasons – The Evil Corporation™, etc). But the dominant framing wasn’t a given. Only Party 2′s framing has warped people’s minds to the effect that even “working class” people are starting to think in the frames/metaphors previously used only by the wealthy conservative.

(The heroine/hero of the tale ponders the significance – if any – of this to the “lesser of two evils” voting dilemma…)

Luckily it’s only a nightmarish fantasy. In the real world, minds don’t get warped – people think for themselves, with facts and stuff. Of course. Still, it’s disturbing to see cognitive scientists like George Lakoff having similar fantasies. In his nightmare, conservatives have been…

“…instilling their worldview and their deep framing over thirty-five years – changing a lot of brains, and by repetition, making those changes permanent. [...] As a result, progressive messages don’t take root, because the soil was prepared for conservative messages, not progressive ones.”
(Lakoff, The Political Mind, p239)

* I’m not keen on the term “unprogressive”, but I tried using other terms, and they didn’t quite work in this context.

Written by NewsFrames

October 24, 2012 at 8:04 pm

The ever-popular “war on workshy” frame

Oct 8, 2012 – Today’s Express headline concerns the “WAR ON WORKSHY”. I first became aware of this “war” back in 1998, when the following headlines screamed at me (on March 27th, 1998):

“WELFARE WAR ON WORKSHY” (Daily Mail)
“BLAIR IN WELFARE WAR ON THE IDLE” (Daily Telegraph)
“SHAKE-UP IN WELFARE HITS THE WORKSHY” (The Times)
“THOU SHALT NOT SHIRK” (The Express)

I was unemployed at the time, and I took it personally – it was a war on me. I also thought that it seemed like 100% pure bovine excreta. The same media had just reported the lowest official unemployed count for 18 years (given as 1,383,800 in The Daily Telegraph, 19/3/98). Government figures showed that only 5% of welfare expenditure went on the unemployed, including benefit fraud. (The percentage is pretty much the same today – see my earlier post).

As Larry Elliott (Guardian’s economics editor) put it at the time:

“..ministers should stop conniving in the fallacy that the welfare state is in a terminal crisis when it palpably is not…What is not legitimate is to pretend that welfare is a luxury Britain cannot afford”.
(Larry Elliott, The Guardian, 19/1/98)

It’s all déjà vu for me. We were in a “terrible crisis” then, and we’re in a “terrible crisis” now. And we’re encouraged to think about this crisis – repeatedly – in terms of a war between “hard-working families” and “workshy scroungers”. Or, as today’s Express puts it:

Senior Tories believe the move will be popular with millions of hard-working families who are fed up with workshy scroungers ripping off the benefits system. (Express, October 8, 2012)

This frame tends to exclude the thoughts: 1) that large numbers of “hard-working families” are themselves dependent on various benefits (since the market often doesn’t pay a survival/living wage), and 2) that many of those “hard-working families” will eventually find themselves unemployed (at which point they land in the “workshy scrounger” category – until they can find another job).

After decades of relentless tabloid attacks on the unemployed, the cited Tories are probably right – in a sense – about the “popularity” of the proposed welfare cuts. Because the “real” war is in the framing, and the Framing Wars are currently being won by the rightwing press (which, as noted recently by George Monbiot, gets much of its editorial content direct from neoliberal thinktanks). We see an indication of the success of this framing (in shaping people’s thinking) from the 2012 British Social Attitudes survey, which reports that:

62% agree that unemployment benefits are too high and discourage work, more than double the proportion who thought this in 1991 (27%)

So, don’t think about the trillion pounds spent bailing out the banks, or the $21 trillion stashed in tax havens by the tax-avoiding super-rich, etc – those are separate, different news compartments. Focus your anger on the unemployed people. The frames in your head tell you they deserve it.

Alternative headlines:
‘WAR ON YOUNG & OLD & VULNERABLE’
‘WAR IS PEACE, WORK IS MANDATORY’
‘BANKS BAILED OUT BY SLAVE LABOUR’
‘ANOTHER SUCCESSFUL ANGER-REDIRECT HEADLINE’

◊ Read more about the metaphorical framing of welfare here and here,
- and more about the framing of work here & here.

 

Written by NewsFrames

October 8, 2012 at 8:52 am

Medialens’s “polite” smear campaign

Medialens is a UK-based media-criticism website which uses the term “smear” more often than anyone else I’ve encountered. Google lists hundreds of pages at Medialens.org which contain the words “smear”, “smears”, “smeared” or “smearing”.

Medialens claim to have been “smeared” by scores of people – everyone from the BBC and pro-war hacks to C4′s Alex Thomson, Guardian columnist George Monbiot and writer Steven Poole. (They’ve even said it was an “outrageous smear” for someone to suggest they were biased in running their message board.*)

And yet… the first time I witnessed a smear campaign played out before my eyes, it was conducted by Medialens (against Iraq Body Count, IBC, the antiwar volunteer group). And it went on for months. IBC was branded, insanely, by Medialens’s followers as “actively aiding and abetting in war crimes”. (The Observer’s Peter Beaumont described Medialens’s attacks on IBC as “deeply vicious”).

“We certainly agree that the IBC project is providing powerful propaganda for people responsible for horrendous war crimes.” (Medialens’s editors, posted to their message board, 23/03/2006)

One of the few people to document this – without being swept up in the anti-IBC hysteria – was Robert Shone (you may already be familiar with Shone’s brilliant, widely-read piece about the Guardian’s “reporting” of the Luis Suarez affair). In a long article published by ZNet, Shone detailed the errors and falsehoods which formed the basis for Medialens’s rhetorical attacks on IBC. To my knowledge, nobody has refuted any of the points made in Shone’s well-researched article – but Medialens’s false (and reputation-damaging) claims continue to circulate, without any correction or apology from Medialens’s “editors”.

This whole affair was recently brought to my attention again by an obscure interview with David Cromwell (Medialens’s co-editor), which states the following:

Cromwell says Media Lens responded to Shone on numerous occasions long ago, but the responses have since dropped off the bottom of the message board. Asked why Media Lens hasn’t responded to Shone’s ZNet article, he says: “We learned a long time ago that constantly responding to unreasonable critics just feeds their obsession and inner turmoil. It’s why we stopped.” Asked if he feels he has ever lost an argument, Cromwell says: “No.”

Cromwell’s “reason” for not responding to Shone’s ZNet article is, of course, nothing more than an unpleasant character slur (or “smear”). And from what I’ve seen of Medialens, this is typical of the way they dismiss persistent criticism from “unimportant” people (their treatment of Daniel Simpson, the former NYT journalist, is another example). I’ll quote some excerpts from Shone’s ZNet piece below – see for yourself if it expresses “unreasonable” “obsession” and “inner turmoil”.

(Incidentally, Shone quotes, at his blog, some of Medialens’s earlier responses – those which “dropped off the bottom of the message board” – they make amusing reading).

So, in the interest of “righting an old wrong” – and to metaphorically spit in the face of “polite” ad-hom “arguments”, here are the excerpts from Robert Shone’s article which provide the minimum you should know about Medialens’s spurious claims:

Media Lens’s errors on Iraq Body Count
by Robert Shone

[Excerpts. Originally published by ZNet, 14/8/09]

One of the main premises of Media Lens’s criticism of IBC is that:

“IBC is not primarily an Iraq Body Count, it is not even an Iraq Media Body count, it is an Iraq Western Media Body Count” (Media Lens, 14/3/06)

This is entirely mistaken. IBC uses non-Western media sources and its database includes hospital, morgue and NGO data. It is able to monitor around 70 major “non-Western” sources, along with 120 “Western” sources. (IBC)

Many incidents/deaths in IBC’s database are from the major wire agencies. This reflects the real-world fact that these organisations pick up the highest percentage of incidents. For example, of all incidents from July 2006 to March 2007 (as documented by IBC), Reuters picked up approximately 50%, compared to 35% from Al Sharqiyah TV (another IBC source), with much lower coverage by other media sources, “Western” or “non-Western (IBC).

Note also that at the level of reporting utilized by IBC, the dichotomy of “Western” vs “non-Western” is false, as agencies such as Reuters employ (for example) Iraqi journalists in covering Iraqi incidents.

Media Lens’s incorrect “Western Media Body Count” premise leads to a more serious fallacy – the claim that IBC’s database is biased towards under-reporting deaths caused specifically by US/UK forces. For example:

“Our research revealed that the IBC database consistently features the same bias – massive numbers of deaths caused by insurgents as compared to a tiny number caused by the ‘coalition’.” (Media Lens, 14/3/06)

This is a bizarre statement, as the IBC database rarely attributes deaths to “insurgents”. In most cases IBC’s database doesn’t directly identify perpetrators, but simply lists the reported target and type of attack. Contrary to what might be inferred from Media Lens’s statements, deaths not clearly attributed by IBC to the ‘coalition’ are not attributed by default to the ‘insurgency’.

IBC pointed out in a press release (March 9, 2006) that “the majority of media reports do not allow a clear identification of the perpetrators or their motives”. IBC stated that “unknown agents” did most of the killing, and that this could include US-led forces.

In another analysis [p23-26], IBC focused on deaths “definitely attributable to coalition forces”, and concluded that “IBC and Lancet [2004] show broadly comparable proportions of deaths attributable to coalition forces”. According to this analysis the Lancet 2004 estimate shows that 43% of violent deaths (for the whole country outside Falluja) were directly caused by US-led forces, compared to IBC’s 47% over the same period.

Some of Media Lens’s initial criticisms of IBC were based on incorrect comparisons with the 2004 Lancet study on Iraqi deaths. For example, in their first article criticising IBC, Media Lens wrote:

“Whereas the Lancet report estimated around 100,000 civilian deaths in October 2004, IBC reported 17,000 at that time.” (Media Lens, 27/1/06)

This is incorrect in two ways. First, the Lancet study didn’t estimate “civilian” deaths as Media Lens claims (its estimate includes “combatants” as well as civilians). Second, IBC records only violent deaths, so the comparison should be between 57,600 and 17,687 (57,600 being the Lancet study’s estimate of violent deaths, according to Lancet co-author Richard Garfield). But even that isn’t comparing like with like, since IBC does not include combatant deaths, whereas the Lancet study does.

Media Lens also wrote, in the same article:

“But anyway, as we have seen, the IBC figure is selective in its sources, is the lowest estimate of eight serious studies, and relies on ‘professional rigour’ in the Western media that does not exist.” (Media Lens, 27/1/06)

The claim that IBC provides the “lowest estimate” of “eight serious studies” has been widely circulated but is completely mistaken. It’s based on a collection of errors and misconceptions (which were exposed in detail by IBC in 2006), including an error from Les Roberts (Lancet study co-author) which Roberts has acknowledged to be an error. (“I said the IBC count was 17 deaths per day over the period 3/1/03 – 2/1/05. That was wrong.” – Les Roberts, email to Gabriele Zamparini, June 2006).

Media Lens has promoted the claim that IBC may capture only 5% of the true death toll (which would currently suggest a figure of 2 million dead), but this is typically supported with errors and inconsistencies:

“How many know that leading epidemiologist Les Roberts recently estimated that between 200,000 and 300,000 Iraqi civilians may have been killed since the invasion? Roberts argues that the most commonly cited source for Iraqi civilian casualties – amateur website Iraq Body Count (IBC) – may have captured less than five per cent of the true total.” (Media Lens, The First Post, July 4, 2006)

The first problem with this is basic arithmetic. IBC’s minimum figure for the period in question (approx 35,000) was 17.5% of Roberts’s lower figure and nearly 12% of his upper figure. Not “less than five per cent”.

The second problem is that it’s inconsistent with the findings of the Lancet 2004 study (co-authored by Roberts). IBC’s earlier count of violent civilian deaths (17,687 for the relevant period – see above) was 30% of Lancet 2004′s estimate of violent deaths (57,600). It’s interesting to note that later estimates, eg from the Iraq Family Health Survey and the Centre for Research on the Epidemiology of Disasters, suggest that IBC is capturing around a third, or more, of violent deaths – contrary to the claims promoted by Media Lens.

“In the past, IBC’s response to the suggestion that violence prevents journalists from capturing many deaths has been, in effect, ‘Prove it!’” (Media Lens)

This is clearly untrue. IBC have always stated that “many if not most civilian casualties will go unreported by the media”. (Media Lens had actually quoted this statement from IBC in an earlier Media Alert). IBC have issued similar statements throughout their website and press releases – for example: “Gaps in recording and reporting suggest that even our highest totals to date may be missing many civilian deaths from violence” (IBC’s front database page).

Methodological Credibility

IBC’s count is not derived from epidemiological survey methods – it’s a completely different type of study, involving corroboration and cataloguing of documented deaths. Despite the low relevance of epidemiology to IBC’s methods, the Media Lens editors wrote, in a letter to New Statesman magazine (16/10/06), that:

“to our knowledge, IBC has not been able to demonstrate support for its methods from a single professional epidemiologist”. (Media Lens)

It’s a curious remark, suggesting that IBC (or Media Lens) tried, and failed, to solicit (or search for) epidemiological support for IBC’s non-epidemiological methods. To my knowledge, IBC has never focused its energies on seeking approval from epidemiologists. Nevertheless, several prominent epidemiologists and demographers do appear to have consistently supported IBC’s methods/data. Here are a few recent examples of such support (postdating Media Lens’s New Statesman letter)… [See Shone's full article for these examples and the conclusion to his article.]

———- End of excerpts ———-

UPDATE: David Cromwell has posted a “response” underneath Robert Shone’s ZNet article – dated the day after I published the above (and over 3 years after Shone’s article). It’s a curious “response”, since neither its contents, nor what it links to, address any of Shone’s points. (7/10/12)

* IBC’s Josh Dougherty suggested that Medialens’s policy for banning people was “biased” against IBC’s supporters. Medialens’s editors replied (on their message board, April 2006) that this was an “outrageous smear”.

See also IBC’s longer, more in-depth response to Medialens, Speculation is no substitute

Written by NewsFrames

October 1, 2012 at 7:55 am

Posted in Medialens, Smears

“Radical” memes & “radical” churnalism

Brass Eye - radical“the Left’s been infected, too.”
- David Foster Wallace

“The opposite of a correct statement is a false statement.  But the opposite of a profound truth may well be another profound truth.”
- attributed to Niels Bohr

Nick Davies did us all a favour by popularising the term “churnalism“. Now, with one word, we can refer to a common, insidious media process without having to resort to vague terms such as “propaganda”. (That term has its uses, of course).

Most talk of churnalism seems to focus on “mainstream” media and corp/gov PR, but there’s also a “radical” churnalism (eg of the left). For example, if a popular dissident figure publishes a piece on a newsworthy issue, it will likely be republished, reposted, reblogged, facebooked, retweeted, mass-emailed, etc, to an audience of hundreds of thousands. And it soon acquires an “authoritative” status (almost as if it’s been peer-reviewed by a panel of Nobel Prize-Winning Saints). This seems to happen almost every day.

Given that most of my readers, like myself, probably regard most of this “radical” content as somehow on the side of “good” (to the extent that it opposes warmongering, power-hungry, profit-obsessed interests, etc) what comes next may be a little hard to take. David Foster Wallace put it eloquently:

As of 2003, the rhetoric of the enterprise is fucked. 95% of political commentary, whether spoken or written, is now polluted by the very politics it’s supposed to be about. Meaning it’s become totally ideological and reductive: The writer/speaker has certain political convictions or affiliations, and proceeds to filter all reality and spin all assertion according to those convictions and loyalties.

Everybody’s pissed off and exasperated and impervious to argument from any other side. Opposing viewpoints are not just incorrect but contemptible, corrupt, evil. Conservative thinkers are balder about this kind of attitude… But the Left’s been infected, too. (David Foster Wallace, interview)

You don’t have to look far – in blogs, Twitter, newspaper comment sections, etc – to see what DFW refers to. It looks as if the “ideological and reductive” aspects thrive most in the fast, unreflecting, copy-n-paste, repost, retweet, mass-mailing environment characteristic of churnalism (“radical” or otherwise). But let’s pause here…

Questioning the status quo has always needed time. Changing your thinking requires time away from economic demands of work and “productivity”. Noam Chomsky pointed out that you can’t undermine conventional pieties in a 15-second soundbite – you need more time. But you need more time, also – much more – to arrive at a state in which you are capable of “undermining” (or even just fundamentally questioning) your own thinking.

Why would you want to undermine your thinking? Well, isn’t that exactly what we demand from others who fundamentally disagree with us? Whether they’re “mainstream” journalists, bloggers or drinking buddies with the “wrong” opinion – we want them to see how deeply wrong they’ve got it. (“You’d have to be an idiot to believe that…”, etc).

We expect those who disagree with us to “be reasonable”, “face the facts”. But it doesn’t work that way, even when the “facts” seem clear-cut and verifiable. It usually takes more than grudging admission of factual error to get someone to change their “position”. We don’t think in facts – our thoughts aren’t strung-together facts. Every “fact” requires a frame to make sense of it (or, as Lakoff puts it, “we think and reason using frames and metaphors”). What we’re really demanding of our political, ideological or informal ‘opponents’ is that they change their worldviews, their cognitive framings (ie their “position”), to more closely match ours.

Imagine such a thing being demanded of yourself. Most of us, even if we had the inclination to seriously question our own “positions”, probably wouldn’t have the time to do a good job of it. For a start, you’d have to trace back through all the “authorities” you accepted since childhood, and ask yourself which claims you checked, and which you took on faith – and whether there were any alternatives you overlooked, etc. A huge task. There are too many other things urgently demanding our attention. So, for now, it’s more convenient (and fairly satisfying, “politically”) to just do a bit of reposting, retweeting, reblogging: “RT new Pilger piece on Assange. I haven’t got time to read it properly, but he always says it better than I could”, etc.

“Radical” memes

“The meme is the basic unit of cultural transmission, or imitation.”
- Richard Dawkins

There are several different versions of “meme”, but since Dawkins coined the term, I’ll stick with his biological definition. Memes compete with one another to replicate themselves in our minds. A “good” meme is one which spreads easily throughout a population. A good meme doesn’t necessarily imply a “good idea” (eg in the sense of high-quality information) – it’s just good at spreading. As Richard Brodie (author of Virus of the Mind) puts it:

Truth is not one of the strong selectors for memes.
Making sense is a selector… (Richard Brodie)

In other words, people are quick to accept flawed ideas which “make sense” (to them) over accurate-but-challenging ones. Other “strong selectors” for memes (as noted by Brodie, who cites evolutionary reasons) include: Crisis, Danger, Approval, Mission, Authority.

“Radical” discourse isn’t immune from this – one sees the same meme ‘selectors’ here: enemies, heroes, crisis, experts, the battle against nefarious forces, etc. The presence of these elements – more than accuracy, perspicacity, insight, originality, etc – determines the “success” of the “radical” idea/meme, according to memetics.

Continuing with David Foster Wallace:

… political discourse is now a formulaic matter of preaching to one’s own choir and demonizing the opposition. Everything’s relentlessly black-and-whitened. Since the truth is way, way more gray and complicated than any one ideology can capture, the whole thing seems to me not just stupid but stupefying. (David Foster Wallace, interview)

If the “other side” is seen as corrupt/evil, then this “relentless black-and-whitening” makes sense as being uncompromising. You don’t compromise with evil. In some “radical left” circles I’m familiar with, “radical” has become a measure of the ability to see things “clearly” and starkly in black and white. This seems to precisely mirror (albeit inverted) the “authoritarian” moral logic of what Lakoff calls the “Radical Right”: no room for moral grey, intolerance of “moral contamination”/relativism, and hatred and/or distrust of “liberals” (whatever that term connotes).

What does “radical” mean?

Several different uses for the word ‘radical’ seem widely accepted. It comes from the Latin “radix”, for “root”. Literally “of the root”, but used in the metaphorical sense of “root” as “origin”, “source”, “basis”, “foundation”, etc – and also “primary”, “essential”, “fundamental”.

The term has acquired various political uses/”meanings” – eg via the metaphorical notion of “change from the roots”, as in “affecting the foundations”, fundamentally (rather than superficially) “reformed”, etc. Also, “extreme” – it was once used to describe those belonging to the “extreme section” of the British Liberal party (early 19th C.), etc. Ominously, UK and US governments/authorities increasingly seem to regard “radical” as synonymous with “terrorist”.

Other (better established) synonyms (n. & adj.) for radical include: “avant-garde”, “original”, “iconoclast”, “revolutionary”, “cardinal”, “primal”, etc. Bear those in mind for what follows…

My earliest “intellectual” influences (as a student) were Jung and Surrealism, not Chomsky or Socialist Worker, and this probably explains my perception (or bias) that most of what passes for “radical” in the political realm (via alt-churnalism and meme-spread) looks pretty much the opposite of what’s defined above as “radical” (with the possible exception of “radical” as synonym for “extreme”).

I see little that’s “radical” in copy-n-pasting (or social-media linking, etc) of recycled variations on a “relentlessly black-and-whitened” line whose main function is to identify and denounce the enemy (eg corporate/Western-state) in a tough and uncompromising – but hackneyed – way. (I wouldn’t describe anything I’ve written as “radical”).

With a similar thought in mind, I once tweeted (to nobody in particular):

To me, “radical” is primarily a measure of originality, not of intensity (or frequency) with which you equate “corporate” with “bad”.

That got me an immediate reply (out of the blue) from the radical website, Medialens:

“Nothing to do with originality”? After I pointed out the etymology of “radical” and “original” (root is metaphor for origin/source; originality refers to non-derivative origin/source), Medialens replied again:

Which kind of illustrates what Twitter is good for.

(At the other end of this spectrum, a Guardian piece titled ‘Britain’s 50 new radicals’ seemed to confuse “radical” with “entrepreneur”. See the resulting complaints in the Guardian comments section).

“Radical”: How do you measure information?

“the more probable the message, the less information it gives.
Clichés, for example, are less illuminating than great poems”

- Norbert Wiener, on Cybernetics and Society

With the above, Norbert Wiener simplified Claude Shannon’s equation for quantifying the information contained in a message. In Information Theory, it’s a measure of unpredictability – the information in a message equals the negative of the probabilities that you can predict what comes next. In short, the easier it is to predict, the less information it contains. Dante meets Bosch in a crack lounge.

Thus, as Wiener puts it, great poems contain more information than clichés. Political speech/discourse tends to be among the most predictable & clichéd of all communications – whether it’s hard right, “liberal” or “radical” left. Churnalism of all kinds appears to increase this predictability.

Given a version/definition of “radical” in terms of information, as above (ie unpredictable, non-derivative, original), then what typically passes for “radical” in the political realm looks, to me, like nothing of the sort.

Written by NewsFrames

September 21, 2012 at 12:27 am

Essentials of framing (merged version)

This is a longish intro to the topic of framing – based on key themes in the work of cognitive scientist George Lakoff. (It merges three shorter pieces into one article).

“In individuals, insanity is rare; but in groups,
parties, nations and epochs, it is the rule.”

- Friedrich Nietzsche

“It’s because they’re stupid. That’s why
everyone does everything.”
– Homer Simpson

Frames are mental structures which shape our worldviews. They’re largely unconscious, but are revealed by the language we use. For example: “time is money”. This isn’t just a figure of speech – we conceive of time as a commodity, and the frame is activated by common phrases: “don’t waste my time”, “spending time”, “borrowed time”, “running out of time”, “I’ve invested a lot of time in it”, etc.

“Time is money” ↔ anxiety

This metaphorical conception of time isn’t universal – it doesn’t exist in all societies. Some cultures have no conception of “efficient use of time”.

The “time is money” frame has certain negative consequences (stress, insecurity, short-termism, etc) – in addition to the positive things claimed for it by business managers and orthodox economists. In fact, most anxiety seems to result from how we metaphorically conceive of our projected future. More on this later.

“Time is money” is a fairly obvious metaphorical frame. Less obvious is that morality is also routinely framed in terms of money transactions. We say that a person is “discredited” (their moral “credit” is withdrawn) when shown to be untrustworthy. We speak of “profiting” from good (ie moral) experience; we ask if a given course of action is “worth it”. The qualitative realm of morality is transformed into a quantitative one by conceptualising it in terms of accounting. If someone does you harm, you “pay them back”; if you treat me well, I am “in your debt”, etc.

Getting revenge

This type of framing has everyday implications. Suppose you are harmed or disadvantaged by someone’s “immoral” (or inconsiderate) actions. We may not see ourselves as the type of people who seek revenge, but it’s likely we think in terms of “paying someone back”. As a “balancing of the books” this can be seen as a moral good – a legitimate punishment. The morality of retribution is usually associated with conservatism, but it’s generally understood (ie accepted) because of the accounting framing. The fact that you “automatically” think along these lines may cause anxiety and cognitive dissonance if you don’t regard yourself as “that kind of person”.

Framing “work”

There are two common metaphors for work: as obedience and as exchange. In the work-as-obedience frame, there’s an authority (eg the employer) and there’s obedience to the commands of authority (ie work). This obedience is rewarded (pay). In the work-as-exchange frame, work is conceptualised as an object of value which belongs to the worker. This is exchanged for money.

Different consequences apply depending on the type of framing. In the obedience frame, the worker is expected to make personal sacrifices out of “loyalty” to the employer. This may help to explain why workers are giving £29 billion in unpaid overtime to their companies each year.

Why do so many workers tolerate a situation in which income is dependent on obedience? Perhaps it’s because their family upbringing involved the same kind of situation – eg they were expected to perform tasks out of obedience to parents. In other words, the work-as-obedience frame is a familiar part of their neurology, even though it may be disadvantageous in job/business settings.

‘Strict father’ syndrome

Lakoff argues that different types of family upbringing explain many moral and political frames. He makes the case that conservative values are based on a “strict father” upbringing model, and liberal (or “progressive”) values on a “nurturant parent” model. We all seem to have both models in our brains – even the most “liberal” person can understand a John Wayne film (Lakoff uses Arnold Schwarzenegger movies as examples of the ‘strictness’ moral system).

An adult might lean towards strictness in raising her own children, while demonstrating nurturant values in her professional life, or vice versa. Conservative politicians talk about “family values” all the time – even when there are more important issues (eg war, economy) to be addressed. What do family values have to do with these bigger issues? One suggestion is that by repeatedly talking about family values (to certain audiences – eg working-class Christians, in the US), the radical-right manages to activate the strictness frame for other domains (eg economy, welfare, crime, foreign policy, etc) – where it might not “naturally” (or traditionally) apply.

Frame semantics & fear

“Fear triggers the strict father model; it tends
to make the model active in one’s brain.”

– George Lakoff, ‘Don’t think of an elephant’, p42

In the ‘strict’ frame, the world is regarded as fundamentally dangerous and competitive. Good and bad are seen as absolutes, but children aren’t born good in this worldview – they have to be made good.* This requires that they are obedient to a moral authority. Obedience is taught through punishment, which, according to this belief-system, helps children develop the self-discipline necessary to avoid doing wrong. Self-discipline is also needed for prosperity in a dangerous, competitive world. It follows, in this worldview, that people who prosper financially are self-disciplined and therefore morally good.

This framing complements, in obvious ways, the ideology of “free market” capitalism. For example, in the latter, the successful pursuit of self-interest in a competitive world is seen as a moral good since it benefits all via the “invisible hand” of the market. In both cases do-gooders are viewed as interfering with what is right – their “helpfulness” is seen as something which makes people dependent rather than self-disciplined. It’s also seen as an interference in the market optimisation of the benefits of self-interest.

*Note: In some Christian versions of strict-father framing, children are believed to be born bad – not just “no good”, but “evil”, ie tainted with Original Sin. St Augustine (according to Bertrand Russell) “really believed new-born children to be limbs of Satan”. All the more need for punishment.

Strictness Morality & competition

A ‘reward & punishment’ type morality follows from strictness framing. Punishment of disobedience is seen as a moral good - how else will people develop the self-discipline necessary to prosper in a dangerous, competitive environment? Becoming an adult, in this belief-system’s logic, means achieving sufficient self-discipline to free oneself from “dependence” on others (no easy task in a “tough world”). Success is seen as a just reward for the obedience which leads ultimately to self-discipline. Remaining “dependent” is seen as failure.

[You may want to pause here. Can you see things differently from the strictness scheme? Or do no logical alternatives seem immediately obvious to you?]

Competition is an important premise of Strictness Morality. By competing in a tough world, people demonstrate a self-discipline deserving of reward, ie success. Conversely, it’s seen as immoral to reward those who haven’t earned it through competition. By this logic, competition is seen as morally necessary: without it there’s no motivation to become the right kind of person – ie self-disciplined and obedient to authority. Constraints on competition (eg social “hand-outs”) are therefore seen as immoral.

‘Nurturant’ framing doesn’t give competition the same moral priority. ‘Progressive’ morality tends to view economic competition as creating more losers than winners, with the resulting inequality correlating with social ills such as crime, deprivation and all the things you hope won’t happen to you. The nurturant ideal of abundance for all (eg achieved through technological advance) works against the primacy of competition. Economic competition still has an important place, but as a limited (and fallible) means to achieving abundance, rather than as a moral imperative.

While nurturant morality is troubled by the fear of “not enough to go around for all”, strictness morality is haunted by the fear of personal failure, individual weakness. Even the “successful” seem haunted by this fear.

‘Moral strength’

Central to Strictness Morality is the metaphor of moral strength. “Evil” is framed as a force which must be fought. Weakness implies evil in this worldview, since weakness is unable to resist the force of evil.

People are not born strong, the logic goes; strength is built through learning self-discipline and self-denial – these are primary values in the strictness system, so any sign of weakness is a source of anxiety, and fear itself is perceived as a further weakness (one to be denied at all costs). Note that these views are all metaphorically conceived – instead of a force, evil could (outside the strictness frame) be viewed as an effect, eg of ignorance or greed – in which case strength wouldn’t make quite as much sense as a primary moral value.

It’s usually taken for granted that strength is “good” in concrete, physical ways, but we’re talking about metaphor here. Or, rather, we’re thinking metaphorically (mostly without being aware of the fact) – in a way which affects our hierarchy of values. With “strictness” framing, we’ll give higher priority to strength (discipline, control) than to tolerance (fairness, compassion, etc). This may influence everything from our relationships to our politics and how we evaluate our own mental-emotional states.

That might sound a little dramatic and a bit academic – until we see what’s happening in the real world on Fox News.

‘Authoritarian’ moral framing

We’re constrained by ‘social attitudes’ which put moral values in a different order than our own. Moral conflicts aren’t just about “good” vs “bad” – they’re about conflicting hierarchies of values.

“Either you are with us, or you are with the terrorists”
– George W. Bush

“If you can’t be polite to our guests, you have to sit at the kiddies’ table”
– Hannibal Lecter

For example, you mightn’t regard hard work or self-discipline as the main indicators of a person’s worth – but someone with economic power over you (eg your employer) might…….

→ “Laziness is bad”
Under ‘strictness’ morality, self-indulgence (eg idleness) is seen as moral weakness, ie emergent evil. It represents a failure to develop the ‘moral strengths’ of self-control and self-discipline (which are primary values in this worldview). At this point you might want to reflect on how much the Puritan work ethic has affected your life in terms of hours spent in “productive employment” (or “pointless drudgery”).

→ “Time-wasting is very bad”
Laziness also implies wasted time according to this viewpoint. So it’s ‘bad’ in the further sense that “time is money” (see above). Inactivity and idleness are seen as inherently costly, a financial loss. People tend to forget that this is metaphorical – there is no literal “loss” – and the frame excludes notions of benefits (or “gains”) resulting from inaction/indolence.

“Welfare is very, very bad”
Regarded (by some) as removing the “incentive” to work, welfare is thus seen as promoting moral weakness (ie laziness, time-wasting, “dependency”, etc). That’s bad enough in itself (from the perspective of Strictness Morality) – but, in addition, welfare is usually funded by taxing those who work. In other words, the “moral strength” of holding a job isn’t being rewarded in full – it’s being taxed to reward the “undeserving weak”.

Thus welfare is seen as doubly immoral in this system of moral metaphors. Of course, others would argue that the “disincentive” to work is provided not by welfare but by work itself – or rather by its long hours, soul-crippling tedium and low pay…

But that’s a different kind of framing.

“Might is right”

In ‘Strict Father’ (ie ‘Authoritarian’) morality, one must fight evil (and never “understand” or tolerate it). This requires strength and toughness and, perhaps, extreme measures. Merciless enforcement of might is often regarded as ‘morally justified’ in this system. Moral “relativism” is viewed as immoral, since it “appeases” the forces of evil by affording them their own “truth”.

“We don’t negotiate with terrorists… I think you have to destroy them. It’s the only way to deal with them.” (Dick Cheney, former US Vice President)

There’s another sense in which “might” (or power) is seen as not only justified (eg in fighting evil) but also as implicitly good: Strictness Morality regards a “natural” hierarchy of power as moral, and in this conservative moral system, the following hierarchy is (according to Lakoff’s research) regarded as truly “natural”: “God above humans”; “humans above animals”; “men above women”; “adults above children”, etc.

So, the notion of ‘Moral Authority’ arises from a power hierarchy which is believed to be “natural” (as in: “the natural order of things”). Lakoff comments:

“The consequences of the metaphor of Moral Order are enormous, even outside religion. It legitimates a certain class of existing power relations as being natural and therefore moral, and thus makes social movements like feminism appear unnatural and therefore counter to the moral order.” (George Lakoff, Moral Politics, p82)

In this metaphorical reality-tunnel, the rich have “moral authority” over the poor. The reasoning is as follows: Success in a competitive world comes from the “moral strengths” of self-discipline and self-reliance – in working hard at developing your abilities, etc. Lack of success, in this worldview, implies not enough self-discipline, ie moral weakness. Thus, the “successful” (ie the rich) are seen as higher in the moral order – as disciplined and hard-working enough to “succeed”.

If that seems no more than just a cynical rationalisation for greed and privilege, consider the notion of the Protestant roots of capitalism (nicely summed up here by Encyclopædia Britannica):

Protestant ethic, in sociological theory, the value attached to hard work, thrift, and efficiency in one’s worldly calling, which, especially in the Calvinist view, were deemed signs of an individual’s election, or eternal salvation.

German sociologist Max Weber, in The Protestant Ethic and the Spirit of Capitalism (1904–05), held that the Protestant ethic was an important factor in the economic success of Protestant groups in the early stages of European capitalism; because worldly success could be interpreted as a sign of eternal salvation, it was vigorously pursued.

As someone whose views tend to fall into the left-libertarian category, I got attracted to this field (Cognitive Linguistics, Frame Semantics) because it provides a way to understand right-authoritarian thinking/morality (which I don’t “condone” any more than I condone drowning puppies en masse). The usual temptation – on the left – is to regard the ‘other side’ as immoral or amoral, lacking in any moral sense, driven only by greed, etc. But that’s close to viewing ‘them’ as subhuman – and before long you’re thinking in authoritarian-style, yourself.

Of course, none of this means that Lying Bastards & crooks are scarce in the political realm…

‘Moral decay’ & other fun metaphors

Media hysteria sometimes calms down a little (eg when the focus is on the decent, respectable people, rather than the bad people**). But it only takes one horrible crime to set it off again. Then we have: “moral decay”, “erosion of values”, “tears in the moral fabric”, a “chipping away” at moral “foundations”, etc. It shouldn’t be surprising that these metaphors for change-as-destruction tend to accompany ‘conservative’ moral viewpoints rather than ‘progressive’ ones.

If True Moral Values™ are regarded as absolute and unchanging (which seems the case with ‘Strict Father’, ie ‘Authoritarian’, moral schemes), then change to the way we think about moral issues must be seen as a threat. And since standards do change in society over time (for numerous reasons, and whether we like it or not), advocates of Strictness Morality see moral decay everywhere, and may believe that “society is going to hell” (or “turning to shit”) – they might even yearn for some Golden Age, a mythical time before things started “degenerating”.

“Moral Purity” & “Moral Health”

Associated with moral ‘decay’ is the metaphor of impurity, ie rot, corruption or filth. This extends further, to the metaphor of morality as health. Thus, immoral ideas are described as “sick“, immoral people are seen to have “diseased minds”, etc. These metaphorical frames have the following consequences in terms of how we think:

1. Even minor immorality is seen as a major threat (since introduction of just a tiny amount of “corrupt” substance can taint the whole supply – think of water reservoir or blood supply. This is applied to the abstract moral realm via conceptual metaphor.)

2. Immorality is regarded as “contagious”. Thus, immoral ideas must be avoided or censored, and immoral people must be isolated or removed, forcibly if necessary. Otherwise they’ll “infect” the morally healthy/strong. Does this way of thinking sound familiar?

In Philosophy in the Flesh, Johnson & Lakoff point out that with “health” as metaphor for moral well-being, immorality is framed as sickness and disease, with important consequences for public debate:

“One crucial consequence of this metaphor is that immorality, as moral disease, is a plague that, if left unchecked, can spread throughout society, infecting everyone. This requires strong measures of moral hygiene, such as quarantine and strict observance of measures to ensure moral purity. Since diseases can spread through contact, it follows that immoral people must be kept away from moral people, lest they become immoral, too. This logic often underlies guilt-by-association arguments, and it often plays a role in the logic behind urban flight, segregated neighborhoods, and strong sentencing guidelines even for nonviolent offenders.”

Enemies everywhere, everything a threat

So, to conclude, there’s a lot to fear from the perspective of ‘Strictness Morality’: the world’s a dangerous place, there’s immorality (and indeed “evil”) all over the place, lurking everywhere, ready to jump out at you. And any weakness that you manifest will be punished. Even the good, decent people are competing ruthlessly with you, judging you for any failure.

“That’s not Charlie the Tuna out there… it’s Jaws.”
G. Gordon Liddy (US shock-jock)

In a way, this moral framing logically requires that the world is seen as essentially dangerous. Remove this premise and Strictness Morality ‘collapses’, since the precedence given (in this scheme) to moral strength, self-discipline and authority (over compassion, fairness, happiness, etc) would no longer make sense.

Tabloid newspapers appear to have the function of reinforcing the fearful premise with daily scaremongering – presumably because it’s more profitable than less dramatic “news”. But this repeated stimulation of our fears affects our brains at a synaptic level. The fear/alarm framing receives continual reinforcement.

And pretty soon that’s how we start to think…

** ‘Decent, respectable people’: the ones in suits with money and power; the authorities.
‘Bad people’: potentially everyone else; insignificant but awkward types, you & me.

Graphics by NewsFrames

Written by NewsFrames

September 10, 2012 at 8:30 am

The “Moral Licensing” effect

In a previous post I looked at research on “ego depletion” and “low willpower” (eg exhausted “self-control” type metaphors). This one casts a glance at the “moral licensing” effect…

‘Moral licence’ refers to our increased tendency to act ‘immorally’ if we’ve already displayed our ‘moral’ rectitude. For example, one pioneering study showed that people are more likely to express racial prejudice, sexism, etc, “when their past behavior has established their credentials as nonprejudiced persons.”

Another study found that people give less to charity if they’ve just thought about themselves in terms of positive traits (Sachdeva, Iliev, Medin; 2009). Another showed that folks are more likely to cheat in a maths test if they’ve just recalled a time when they acted morally (Jordan, Mullen & Murnighan; 2011). Yet another found that “people act less altruistically and are more likely to cheat and steal after purchasing green products as opposed to conventional products”.

The list of research is quite long – it seems a well-established phenomenon. (Several examples are mentioned in this meta-study/review).

‘Self-control’, ‘Willpower’, etc

What does moral licensing have to do with “willpower”? Consider the report of soaring sales of Big Macs after McDonald’s added healthier items to its menu. As Kelly McGonigal (in Maximum Willpower) puts it:

“whenever we have conflicting desires, being good gives us permission to be a little bit bad. Importantly, this is not just a matter of running out of blood sugar or willpower. When psychologists ask people about their licensed indulgences, the indulgers report feeling in control of their choices, not out of control. [...]“

“most people think of all forms of self-control as a moral test. Giving in to dessert, sleeping late, carrying credit card debt – we use them to determine whether we are being good or bad.” (McGonigal, Kelly; Maximum Willpower. Macmillan)

We might think of it as a reasonable balancing of the “good” and “bad” (eg the healthy & unhealthy), but it often doesn’t work out that way. The aura of goodness (eg the thought of eating a salad, a good intention) is apparently enough to ‘license’ us to indulge (or act immorally) – as long as that prior moral goodness is our own (the research consistently shows little or no licensing effect when subjects are simply “primed” with thoughts of moral behaviour unassociated with their own actions).

Thus, moral licensing apparently ‘tricks’ us into acting against our “best interests” while we’re framing things in terms of ‘self-control’. A popular metaphor for this process is ‘self-sabotage’.

‘Highbrow’ vs ‘Lowbrow’ consumer choice

Many of our spending decisions seem tinged with morality. Buying frivolous or luxury items comes with feelings of guilt and “self-indulgence”. According to moral licensing logic, decisions which establish a person’s ethical credentials should provide a licence for indulgence. Some research seems to support this:

“We show that prior choices, which activate and boost the self-concept, are likely to subsequently license more self-indulgent choices. We propose that licensing can operate through an expression of intent to be virtuous, which reduces negative self-attributions associated with the purchase of relative luxuries.” (Khan & Dhar, 2005:  ‘Licensing Effect in Consumer Choice’)

In a later study (Khan & Dhar, 2007), participants chose a free film rental from a list containing both ‘highbrow’ (eg Schindler’s List) and ‘lowbrow’ (eg Bruce Almighty) films. A separate group had rated the highbrow films as more virtuous. It turned out that participants were more likely to choose a ‘lowbrow’ film if they were aware that the same choice would be repeated in a week’s time (relative to participants who were not aware of the future choice). Here’s how the authors of the study explain this:

“Our account proposed that the optimistic belief in one’s ability to choose a virtuous option in the future reduces the anticipated guilt arising from not exercising self-control and choosing a vice in the present.” (Khan & Dhar, 2007; ‘The Effect of Future Choices on Self-control’)

Whore-addicted Christian evangelists &
Passive-aggressive campaigners

Some occupations have a built-in supply of moral righteousness. So, who can blame the evangelical Christian pastor who ended up robbing banks to fund his addiction to expensive whores (true story). Or the ‘zero tolerance’ cop gone bad? Or the adulterous ‘family values’ politician, etc?

Incidentally, self-discipline and self-control top the hierarchy of moral importance in the conservative “strict father”, or “authoritarian”, moral framing system. I wrote about this here. I won’t draw any inferences about this with regard to moral licensing. I just mention it in passing…

On the other hand, I think of the unpleasant ‘passive-aggressive’ behaviour of certain altruistic, compassionate campaigning groups who wear their altruistic compassion like a badge. Again, no inferences drawn, and mentioning no names. I’m probably just imagining it.

Moral Licence vs Cognitive Dissonance

All of this brings up a tricky question: When does previous ‘moral’ behaviour license, and when does it constrain people to act consistently with those past ‘good’ actions? Cognitive dissonance theory would seem to predict the opposite of moral licensing – ie that people feel uncomfortable acting in a way that’s inconsistent with how they already view themselves.

Merritt, Effron & Monin (2010) suggest that it depends on whether the previous ‘moral’ behaviour is framed as “commitment” (eg to a task we identify with) or “progress” (on a task we’re obligated to do) – with the former being less likely to result in moral licensing. They cite the classic 1975 study (Miller, Brickman and Bolen) which found that children who were told repeatedly that they were “tidy” littered less than a group who were told that they should be tidy. They comment: “It appears that the labeling made children feel committed to neatness rather than licensed to litter”.

A different way of putting it is provided by Kelly McGonigal:

“Moral licensing turns out to be, at its core, an identity crisis. We only reward ourselves for good behaviour if we believe that who we really are is the self that wants to be bad. From this point of view, every act of self-control is a punishment, and only self-indulgence is a reward. Moving beyond moral licensing requires knowing that who we are is the self that wants the best for us – and the self that wants to live in line with our core values. When this happens, we will no longer view the impulsive, lazy or easily tempted self as the “real” us. We will no longer act like someone who must be bribed, tricked or forced to pursue our goals, and then rewarded for making any effort at all.” (McGonigal, Kelly; Maximum Willpower. Macmillan)

Did you get that? “Identity crisis”, “Who we really are”, “the self that wants to be bad” vs “the self that wants the best for us”? If it’s not confusing enough already, let me quote gratuitously from Lakoff & Johnson on the ‘structure of the subject-self metaphor system’:

‘Our metaphoric conceptions of inner life have a hierarchical structure. At the highest level, there is a general Subject-Self metaphor, which conceptualizes a person as bifurcated [forked, in two parts]. The exact nature of this bifurcation is specified more precisely one level down, where there are five specific instances of the metaphor.’ (Philosophy in the Flesh, by Lakoff & Johnson).

Okay, that’s enough of that for now. But you get an idea of where this is headed…

Meanwhile, here’s Paul Calf reflecting on self-control:

Written by NewsFrames

August 22, 2012 at 8:37 am

Follow

Get every new post delivered to your Inbox.

Join 131 other followers