N E W S • F R A M E S • • • • •

About media framing • (written by Brian Dean)

“The young lack grit”

Daily_Mail_21_8_2013Aug 21, 2013 When I saw this Daily Mail headline (this morning), I thought: With all we know about the economic malaise and its causes, what would conservative ministers and newspapers focus on? Of course: that youngsters lack “grit”.

It seems such obvious, clichéd BS to “us” – and I recall Noam Chomsky explaining that he doesn’t criticise rightwing newspapers because it’s “too easy” (he focuses instead on “liberal” media).

And yet… The Daily Mail has millions of readers. Millions more see its prominent headlines (while at the supermarket or newsagent). And we know that conceptual frames work mostly unconsciously – “below” our awareness. And that repetition affects us “deeply” at this “level”.

(To put it another way: Professor Chomsky might find it “too easy” communicating his criticisms of rightwing media to fellow Chomskyites, etc – but how easy would he find it communicating those criticisms to Daily Mail readers?)

true-grit

I don’t have time to write this (I’ve got a river to swim, a mountain to climb and a crap-job interview* to attend), so I’ll limit myself to a brief jotted note:

“Grit” (synonym: “firmness of character”) keys into a “moral strength” metaphor/worldview – part of the “strict” (ie authoritarian) morality which has been linked with conservative thinking. I wrote about this here.

* Not really. I don’t “waste my time” on such things any more. My “character” doesn’t need any “building”, thanks. And if it did, the last place I would go to “build” it is a God Damn job (said in a John Wayne voice).

Alternative headlines:
YOUNG LACK JOHN WAYNE’S EYE-PATCH
WANNABE WAGE SLAVES GRIT THEIR TEETH
WINTER RISE IN ROAD-GRITTING JOBS

Written by NewsFrames

August 21, 2013 at 1:16 pm