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About media framing • (written by Brian Dean)


with 6 comments

lazy-persons-guide-framingI’m pleased to say that a book, Lazy Person’s Guide to Framing, which I’ve been working on for a while, is now available in Kindle edition. You can get it from Amazon UK or Amazon US. Read the 5-star reviews at Amazon UK.

It hovered at around #4 Amazon bestseller rating in Amazon’s ‘Propaganda & Spin’ category for the first few weeks after release (reaching #2 at one point). Judging from feedback I’ve received, it’s a very readable little book, although “challenging” (since it covers, for most people, a lot of new ground). I’ve allowed myself to make the boast that after you’ve read the book you’ll know more about than 99% of journalists, pundits and politicians.

This is from the book’s blurb:

Lazy Person’s Guide to Framing:
Decoding the news media

Futura Press (30 Jun 2014)
ISBN: 978-0-9562179-2-9

From Futura Pocketbooks, a “Lazy Person’s Guide” to media framing, which explains how headlines and news stories can be decoded using the latest know-how from the cognitive sciences. Find out how media narratives and political spin are unravelled and deciphered by “frame semantics” – an essential part of what has been labelled, “The Cognitive Revolution”. This is a fun and highly readable guide, written especially for the layperson, which, in the tradition of George Lakoff (author of Don’t Think of an Elephant), popularises the new linguistic field in a way that makes it accessible and deeply relevant for anyone concerned by the power wielded by those who “frame the message” in media and politics.

As the book shows, framing is far more than just a respectable form of spin or wordplay. Frames are mental structures which shape our worldviews. They structure the way we reason, and define what we take to be “common sense” – yet our use of frames is largely unconscious and reflexive. This has a huge bearing on politics and media. The book investigates many examples of political and news frames, from so-called “benefit tourists” and “flatlined economy”, to the moral framing of war, crime and “responsibility”, etc.


Written by NewsFrames

July 6, 2014 at 10:56 am

6 Responses

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  1. This sounds a very interesting book and basically confirms the fact that our views and opinions especially political ones are being “managed” by the establishment. The more books like this that can create a counter narrative to the media drivel we are fed on a daily basis can only be a good thing.

    patrick williams

    October 16, 2015 at 1:43 am

    • Ah, thanks for that – it’s nice to get some feedback on this. I waited a fairly long time for reviews on Amazon, but have now got a couple of good (5 star) ones, which is a relief, as you never know how your writing will be received. I read the book again recently (after a long gap from writing it) and was pleasantly surprised. I usually wince when I read through my previous writing, but this seemed coherent and very readable (although I say so myself). 🙂


      October 16, 2015 at 2:13 pm

  2. Thanks for posting Lakoff’s reply to Pinker. I’ve considered starting a Q&A forum about different excerpts (say, chapters, subsections, lectures, etc.) from Lakoff’s work (in order for us to practice framing progressive issues – to ask and answer questions – maybe something like “Khan Academy”, if you’re familiar with that.)


    September 5, 2017 at 2:36 am

  3. Hi – Is the ebook available to buy anywhere else perhaps on another platform – looking for epub format – but I don’t use Kindle. Gerard

    Gerard Swan

    September 16, 2020 at 3:45 pm

    • Hi Gerard – not currently commercially available anywhere else, sorry. I’m planning an expanded version for paperback release, but that’s some way off. If you want further info on how to get a pdf or plain text version from me direct, please email me (see the email address at bottom of ‘about’ page. Alternatively, a long excerpt, which covers quite a large portion (of a short book) is here: https://newsframes.wordpress.com/2016/06/19/deeper/.


      September 16, 2020 at 6:26 pm

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